SAROA announces partnership with Friends of Mr. Ed


We’re excited to announce that SAROA is the first owner association to jump on board as a partner of the new Fred app for racing owners.  The team at Friends of Mr Ed (Fred for short) have created the app to provide a fun social space for owners, and we’re right behind this new innovation because we think it’s the perfect way to get more out of ownership on and off the track. Over time we will work closely with Fred to add greater value (and more fun!) to your SAROA membership.

We encourage all SAROA members to download the Fred app, connect your horses and friends and enjoy the ride!


Fred – the new social app for horse owners and their friends

Friends of Mr Ed is excited to introduce owners to a new social app called Fred. 

This free new app has been made by owners who wanted to create an active social community with other owners on and off the racetrack, and make ownership more fun and more interactive.

Fred’s got owner chat groups, race information, stats and social events all within the app and every named & registered racehorse in Australia is on it.  Fred also has a partnership with our South Australian office photographers “Atkins Photography” so you can see and purchase the winning photos directly from the media library within the app.

We’ve checked out the app and we think owners will love it, plus you can invite your friends and family to connect and chat as well. All you have to do to get started is:

  1. Download the app here:
    www.friendsofmred.com/download
  2. Create a profile and start adding your horse/s
  3. Get chatting with other owners already on the app and invite friends to join from the ‘Me’ tab

We hope you enjoy using the app and if there’s any feedback you’d like to share, you can